Home Energy Breakdown

ABOUT

Home energy breakdowns are quite a competitive space. We were losing ground to some of our competitors and the perception from clients was that we weren't quite innovative.

TEAM

Research and Insights

Key Insights

While breaking down a home's energy use seemed valuable, customers were skeptical how it might work and how accurate it could be

Customers easily forgot certain types of appliances

Utility customers can only change what they can control

Low Level Design Exploration

To start off with, I loosely explored different ideas fast and cheap to see what had potential; what could be built upon, and what wouldn't work

Prototypes for User Testing

We brought 2 different design directions into a round of user testing

Concept A

Concept B

Learnings from User Testing

Extending on these home energy breakdown insights, customers also wanted personalized tips to be facilitated within this experience

The information hierarchy and interactions needed simplification and rethink

The usage of the word 'estimate' while trying to explain how energy breakdowns work made some participants a little wary

Final Designs

Here’s the prototype of the final design.

And here's a quick peek at designs across desktop, tablet and mobile viewports.

Results and Impact

A couple of our largest California clients have come on board

This has helped us win a new RFP spanning multiple states and utilities in the US Northeast

This is also in an active sales cycle; and we anticipate adding 5-10 more clients by the end of 2021